It’s not as spooky as it sounds.

So you’re thinking about hiring a ghostwriter, but you’ve never done it before. What’s it actually like to work with someone who writes in your voice? With experience writing for dozens of executives across tech, professional services, and nonprofits, I wanted to pull back the curtain and share what it looks like.

What Personalized Ghostwriting Actually Means

First, let’s clear something up: ghostwriting isn’t about having someone make up content that has nothing to do with you. It’s more like having a thought partner who helps you express your ideas in the most compelling way possible.

Think of it as a collaboration where I capture your expertise and perspective, then craft it into content that sounds authentically like you on your best day. 

The Ghostwriting Process: What to Expect

1. Getting to Know Your Brand and Your Voice 

Once you become a client, I’ll have you fill out a brand questionnaire so that I can understand your audience and what it is we are going to accomplish. You’ll also have a dedicated folder to drop any important information for me to review about the world you work in.

Then, we’ll have a quick (30 minutes or less) conversation to ensure I have the right understanding of everything you sent over. This meeting will also give me an opportunity to learn how you communicate in real time so that I can capture your voice authentically in the writing.

2. Capturing What’s Top Of Mind 

After I’ve gotten a feel for your voice and your brand, we’ll move into creating actual content.

Many of my clients have ideas for their posts, op-eds, blogs, and articles at the ready. If this is your case, you can send me the idea for the content and any inspiration related to it including rough outlines, voice memos, articles, quotes, podcast episodes—you name it.

Other clients know they want to build their brand, but aren’t sure where to begin. In this case, I’ll suggest 1-4 pieces of content in line with your strategic goals. You’ll review these, give me feedback or approval, and offer any unique perspective or nuance you have on the topics.

3. Making It Perfectly You

The feedback stage is where we make sure the content feels 100% authentic to you. You’ll review what I’ve written and tell me what resonates and what doesn’t. I’ll refine it until it feels like your best thinking captured on the page, and we’ll fine-tune until you’re excited to share it with your audience.

What Makes This Different from Writing It Yourself

Working with a ghostwriter who specializes in personalized ghostwriting and leadership content creation gives you some unique advantages.

1. You get your time back. Instead of staring at a blank page for hours, you can focus on what you do best while still regularly publishing thoughtful content.
2. Your ideas become clearer. Sometimes explaining your thoughts to someone else helps you discover connections and insights you hadn’t seen before.
3. Your content connects more deeply. Professional ghostwritten sales content tends to engage readers more effectively because it’s structured to resonate while still sounding authentically like you.

The Human Element Matters

I’ve experimented with AI to see if it could help with my ghostwriting process (hey, I was curious!), but it quickly became clear that creating authentic sales content still requires a human touch. AI tends to produce generic, jargon-filled content that lacks the warmth and nuance your audience deserves.

I believe your story deserves to be treated like a living, breathing organism—something that evolves and grows as you do.